Frank Van Oss invariably determines content as the basis of his professional media training. From the outset, nature and scope of the message are identified as paramount; the form of communication will be determined later. Clear communication does not need filler “ums” and it can also easily do away with negative speech corrections. Sound training and rehearsals in public speaking will ascertain success.
To Frank Van Oss, journalists are never enemies; instead, to him they are partners in communication. In today’s competitive media world it is the quality press that in the end carries the day by fair as well as investigative, factual reporting. More recently, the social media phenomenon encroached on the tabloid press and exacerbated sensationalist trends.
Frank Van Oss will provide training participants with solid tools fashioned along fail-safe, crisis-tested principles. Common or foolish mistakes in communicating will be obliterated for good. In this regard, media training can work wonders, indeed…
In his didactic style, Frank Van Oss works on these principles:
Respect the trainee; acquired course levels are individual in nature and must thus be honored
Avoid hustle; when trainees are pushed too hard, training results are negatively
impacted and become inconclusive; Build the mosaic of goals-to-be-achieved together with the trainee; precisely identify content and define detailed goals.
Frank Van Oss is an experienced professional; he has trained politicians, business executives and high-ranking civil servants in the art of public speaking. And it is in public speaking, where Frank Van Oss conversely gives form pre-eminence over content. For media training sessions, Frank made content the first and foremost issue driving all subsequent ones. In the case of public speaking, however, emphasis is put on spontaneity of verbal expression that has been known to win over an audience. A faultless, perfect reading of a well-prepared position paper might, in fact, lose it. Audiences do like off-the-cuff presentations better.
A methodology Frank Van Oss deploys has been developed from merging the familiar with the new. Improvisation of a familiar theme or topic that is gradually being changed through key words injected at intervals to control the evolution of the oral message is a practise-tested technique that has been mastered by scores of trainees. Fear of public speaking – also known as glossophobia – is quite common. Most individuals have that phobia. The reason? A speech is akin to an oral exam not going well, which is a stress one can do without.
Frank Van Oss gives step-by-step guidance to his trainees on their path toward passing such an oral exam with honors. Often trainees are themselves stunned at the rapid evolution they are making, which comes as a result of having taken on board a handful of basic principles in the process.
Frank Van Oss supported many a politician in their preparations for the great public debates. A public debate is not a stump speech and it is certainly not comparable to an interview. What wants to be said must be clear and convincing and the ‘how’ of what is to be said should not only be clear, ideally, it should be sparkling. Rhetoric becomes paramount; it might outshine the opponent – a worthy goal for every politician. Conversely, losing a public debate can have dire consequences: Gerhard Schröder lost the 2005 elections at the end of a debate against Angela Merkel who is meanwhile serving her third term as Chancellor of Germany.
So, is rhetoric all and substance nothing ? Far from it. Mastering content is a must. Without it, there is no clear message, without a clear message a sparkling presentation is not likely to emerge.
Frank Van Oss has effectively and successfully stood by politicians and business executives and their companies in crises of various nature. He devised and organized individual and exclusive training sessions for spokespersons and he set up purpose-designed, full-scale crisis communication that included more often than not ‘emergency one-day sessions’ that take trainees through fictitious scenarios that were nevertheless modeled on realistic events.
Several major internationally operating companies entrust Frank Van Oss with training their staff. They regularly use his experience and expertise.